Consumers have near full market awareness – retailers need to know how to harness this for the full advantage. Also, supply networks are as interconnected as digital networks. If they’re not then businesses will be losing out on market share and customer loyalty. Cross channel and mobile channel are also big trends in the market place at the moment. Continue reading
The New Way of Engaging with Customers »
Stephen Leng, Merchandising & Supply Chain Solutuions – Retail & CP Industry, IBM
The continuous rise in popularity of social media, alongside consumers increasing use of online stores means retailers have to engage with customers in a new way. According to recent research, 33% of consumers said they are likely to ‘follow’ a retailer on facebook. With this, retailers need to have a greater willingness to engage with users online. Continue reading
The Ecommerce Split – understanding what’s different, where it’s different and the drivers »
Tony Stockil, CEO, Javelin Group
Tony Stockil, CEO at The Javelin Group presented on the changes we’re experiencing in ecommerce and the way in which people order goods. Continue reading
